Kendra Scott

MARKETING CAMPAIGN | JEWELRY DESIGN | BRANDING


Kendra Scott is an Austin-born jewelry company focused on creating accessible jewelry for the everyday fashionista. In an effort to expand the brand's inclusivity and design versatility, our team proposed a unisex division of the brand. The Scott Collection would debut with a two-part necklace that can be separated and additionally worn as bracelets. With the introduction of this new line, the accompanying social media campaign, #KendraForAll, aims to cultivate a welcoming environment for new customers and attract former fans who are eager to see meaningful growth from the brand.

COLLABORATORS

Rowan Milner
Victoria Martin
Sydney Pulaski
Matthew Rotchel
Marie Bennet

Kendra Scott

MARKETING CAMPAIGN | JEWELRY DESIGN


Kendra Scott is an Austin-born jewelry company focused on creating accessible jewelry for the everyday fashionista. In an effort to expand the brand's inclusivity and design versatility, our team proposed a unisex division of the brand. The Scott Collection would debut with a two-part necklace that can be separated and additionally worn as bracelets. With the introduction of this new line, the accompanying social media campaign, #KendraForAll, aims to cultivate a welcoming environment for new customers and attract former fans who are eager to see meaningful growth from the brand.











     
   

all nighters are for portfolio updates