Kendra Scott
MARKETING CAMPAIGN | JEWELRY DESIGN
Kendra Scott is an Austin-born jewelry company focused on creating accessible jewelry for the everyday fashionista. In an effort to expand the brand's inclusivity and design versatility, our team proposed a unisex division of the brand. The Scott Collection would debut with a two-part necklace that can be separated and additionally worn as bracelets. With the introduction of this new line, the accompanying social media campaign, #KendraForAll, aims to cultivate a welcoming environment for new customers and attract former fans who are eager to see meaningful growth from the brand.