The Scott Collection

Kendra Scott sought inclusivity and versatility, prompting our team's proposal for a unisex divison of the brand. The Scott Collection would debut featuring a gender-neutral necklace-bracelet hybrid. With the introduction of this new line, the accompanying social media campaign #KendraForAll, works to cultivate a welcoming environment for new customers and draws interest from former fans who stated the brand had failed to grow with them.


Jewelry Design, Branding, Social Media Content, Art Direction,







CREDITS
Photography: Rowan Milner

Specs: Victoria Martin
Verbal Presentation: Sydney Pulaski
Research: Matthew Rotchel
Model: Marie Bennet
     

   

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