The Scott Collection
Kendra Scott sought inclusivity and versatility, prompting our team's proposal for a unisex divison of the brand. The Scott Collection would debut featuring a gender-neutral necklace-bracelet hybrid. With the introduction of this new line, the accompanying social media campaign #KendraForAll, works to cultivate a welcoming environment for new customers and draws interest from former fans who stated the brand had failed to grow with them.
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Jewelry Design, Branding, Social Media Content, Art Direction,
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![](https://freight.cargo.site/t/original/i/8e057f930c9ff54b72b9e6d5ebb023a7aafe57d979ae4f8790f44870db12a12e/Necklace-and-silk-crop.jpg)
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![](https://freight.cargo.site/t/original/i/d4833214946957aa4c2b174de0bc6f9cb2bad9761532cb9a9070f4ae9783af6c/KendraScott_WebBanner.jpg)
![](https://freight.cargo.site/t/original/i/8b57630bfe3579fb98dd17fdaae53f732ce1e305610736bef5c599585add64dd/Kendra_ForAll.gif)
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CREDITS
Photography: Rowan Milner
Specs: Victoria Martin
Verbal Presentation: Sydney Pulaski
Research: Matthew Rotchel
Model: Marie Bennet
Photography: Rowan Milner
Specs: Victoria Martin
Verbal Presentation: Sydney Pulaski
Research: Matthew Rotchel
Model: Marie Bennet