The Scott Collection

Kendra Scott sought inclusivity and versatility, prompting our team's proposal for a unisex divison of the brand. The Scott Collection would debut featuring a gender-neutral necklace-bracelet hybrid. With the introduction of this new line, the accompanying social media campaign #KendraForAll, works to cultivate a welcoming environment for new customers and draws interest from former fans who stated the brand had failed to grow with them.

Jewelry Design, Branding, Social Media Content, Art Direction,

Photography: Rowan Milner

Specs: Victoria Martin
Verbal Presentation: Sydney Pulaski
Research: Matthew Rotchel
Model: Marie Bennet

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