Mind Matters
MARKETING | BRANDING | MERCHANDISE
Mind Matters is a conceptual conference designed to create a safe and enjoyable space for everyone. Its goal is to promote holistic well-being, encompassing thoughts, emotions, and functionality. Every interaction with the conference materials—whether it's the badges or signage—is crafted to encourage attendees to practice self-care and foster empathy towards others. From the inviting color palette to the flowing typography that reflects the fluid nature of human emotions, every element of the branding embodies a sense of empathy and connection.